The enemy of the church identified in yesterday’s post was CELEBRITY. The second enemy in Mike Breen’s list of three is CONSUMERISM. Consider how this attitude has infiltrated and weakened the American church.
CONSUMERISM
We live in a culture that revolves around consuming. Every TV commercial, every store, every credit card company, every bank, every TV show or movie, every piece of clothing, car or product, every website, every restaurant…every everything is tailored to fit your desires, needs or personal preference.
We are easily infuriated when things don’t happen exactly as we want them. We exist in a place that implicitly says this: “We are here to serve you and meet your every whim and desire. Let us take care of you.†What’s more, it’s never enough.
Eventually the house or the car get older and we want new ones. The clothes aren’t as fashionable and we want something more in style. That restaurant is getting boring, we must find another. Our favorite TV show is wearing thin, so the search begins for the next favorite. And on and on and on. This is how we are wired to think in the United States. And it is all backed up by this rationale: You’re worth it. You deserve to have what you want, how you want it, when you want it. And for the most part, the church plays the exact same game.
We do as best we can to provide as comfortable an experience as humanly possible, using every means at our disposal to attract them in (and then keep them in). So we tailor what we do around their wants and desires. That’s Marketing 101, right?
The problem is at the end of the day, the only thing that Jesus is counting is disciples. That’s it. He doesn’t seem to care too much about converts, attendance, budgets or buildings. It’s about disciples. And, by nature, disciples are producers, not consumers.
Yet most of our churches are built around feeding consumers. I’d argue 90% of the church’s time, energy and resources are linked to this. But the issue is this: The means you use to attract people to you are usually the means you must use to keep them. In other words, if you use consumerism to attract them to your church, it often means you must continue using it to keep them…or else they will find another church who will meet their “needs.†And yet…that consumer mentality is antithetical to the Gospel and to the call of Discipleship.
Disciples aren’t consumers, they are producers.
Jesus cared about disciples more than anything else.
Question: In what ways is your church community using consumerism as the means to draw people to a Gospel that is, in and of itself, anti-consumerism?
Mike Breen, “Obituary for the American Church,†Verge Network
